Vision & Mission

Home 9 Council & Committees 9 Vision & Mission

The Town of lnnisfail in February 2020 retained the services of 13 Ways to develop an economic
development plan with the intent of working toward and achieving associated organizational
strategic priorities.
The move to do so marked the culmination of a yearlong series of stakeholder engagements held
on the matter, through which a community-led inquiry into the Town’s greatest strengths, assets and
competitive advantages was undertaken. Associated discussions recognized the need to better
understand, leverage and celebrate and promote the community’s many charming and unique
drawing factors – the majority of which, with some exception, were determined to be of
relatively little prominence among potential new residents and businesses from outside the
community. The subsequent ability to ‘tell the lnnisfail story’ was identified as a tremendous
opportunity.

Our Vision

Pride in our community’s diversity, beauty and economic opportunity.

Our Mission

Creating an inclusive, entrepreneurial and beautiful community with a connection
to the region and each other.

Our Values

Beauty – An attractive community we can all take pride in.
Service – Ensuring quality services to meet and exceed citizens’ needs.
Economics – Supporting/ developing our entrepreneurs and/through small
business growth opportunities.
Heart – A destination downtown with vibrant events and activities that
showcase the history and inclusivity of the community.
Connection – Connecting individuals and neighbourhoods with a timeless
community feel.

Upcoming Events

July 2021

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9:00 am - 5:00 pm

Pirate Day

Innisfail Aquatic Centre
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